(FILES) A picture taken on April 23, 2024 shows an overview from outside of the building Malmo Arena where the Eurovision song contest (ESC) will take place in Malmo, Sweden. "It's an opportunity for us to represent our culture. To show that we've got so much more to give people," Ukrainian singer Jerry Heil -- the stage name for Yana Chemaieva -- told AFP in an interview. "We just need to be visible," she said. A week of Eurovision Song Contest festivities kicked off on May 4, 2024 in the southern Swedish town of Malmo, with 37 countries taking part. (Photo by Johan Nilsson/TT / TT NEWS AGENCY / AFP) / Sweden OUT (Photo by JOHAN NILSSON/TT/TT NEWS AGENCY/AFP via Getty Images)