CANNES, FRANCE - JUNE 24: Scott Brown speaks onstage during 'The Microdrama Boom: Inside the Next Entertainment Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Stuart C. Wilson/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Hannah Stocking speaks onstage during 'The Microdrama Boom: Inside the Next Entertainment Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Stuart C. Wilson/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Scott Brown, Sasha Tkachenko and Hannah Stocking speak onstage during 'The Microdrama Boom: Inside the Next Entertainment Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Stuart C. Wilson/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Shannon Washington speaks onstage during 'Inside the Jury Room: Entertainment Lions for Sport' Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: André Toledo speaks onstage during 'Inside the Jury Room: Entertainment Lions for Sport' Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Melody Li speaks onstage during 'Inside the Jury Room: Entertainment Lions for Sport' Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: (L-R) Marian Brannelly speaks onstage during 'Inside the Jury Room: Entertainment Lions for Sport' Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: André Toledo speaks onstage during 'Inside the Jury Room: Entertainment Lions for Sport' Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)