Mark Rober, founder of CrunchLabs, speaks during the Bloomberg Screentime 2026 conference in Los Angeles, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

Mark Rober, founder of CrunchLabs, speaks during the Bloomberg Screentime 2026 conference in Los Angeles, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

Mark Rober, founder of CrunchLabs, speaks during the Bloomberg Screentime 2026 conference in Los Angeles, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

HBO and HBO Max Content Chairman and CEO Casey Bloys speaks during the Bloomberg Screentime 2026 conference in Los Angeles, California, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

The Walt Disney Co. President and Chief Creative Officer Dana Walden speaks during the Bloomberg Screentime 2026 conference in Los Angeles, California, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

HBO and HBO Max Content Chairman and CEO Casey Bloys speaks during the Bloomberg Screentime 2026 conference in Los Angeles, California, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

Dana waldewn, president and chief creative officer of the Walt Disney Company, speaks during the Bloomberg Screentime 2026 conference in Los Angeles on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)

The Walt Disney Co. President and Chief Creative Officer Dana Walden speaks during the Bloomberg Screentime 2026 conference in Los Angeles, California, on October 1, 2026. (Photo by Frederic J. Brown / AFP via Getty Images)