(L to R) British breaker Karam Singh, French surfer Johanne Defay, French paralympic swimmer Ugo Didier, French architect Jean Nouvel, President of Samsung Mobile eXperience Dr TM Roh, CMO of International Olympic Committee (IOC) Anne-Sophie Voumard and Director general of the Paris Organising Committee for the 2024 Olympic and Paralympic Games Etienne Thobois attend a ribbon-cutting ceremony during the inauguration of the Samsung new Galaxy innovation space on the Champs-Elysees avnue in Paris, on April 29, 2024. Samsung unveiled its new space designed by French architect Jean Nouvel in Parism and is an official partner of the Paris 2024 Olympic and Paralympic games. (Photo by JULIEN DE ROSA / AFP) / RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION (Photo by JULIEN DE ROSA/AFP via Getty Images)