Beyond CEO Ethan Brown, the company's founder, showcases a Beyond Immerse Strawberry Lemonade flavored protein beverage at the Beyond booth as the company is transitioning from Beyond Meat to just Beyond, and to introduce a new line of sparkling plant‑protein drinks at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)