BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Amanda Horn, Aaron Tucker, BFF/entrepreneur, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Wendy Guerrero, President of BFF, Jeff Jenkins, CMO, Sam's Club, Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs and Aaron Tucker, BFF/entrepreneur pose backstage before The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Jeff Jenkins, CMO, Sam's Club, Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola and Rachele Harmuth, CFO, CrunchLabs pose backstage before The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speaks onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speaks onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)