CANNES, FRANCE - JUNE 25: Eric Nam onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Peter Giorgi, Phil Cook and Eric Nam onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Peter Giorgi, Phil Cook and Eric Nam onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Suzanne Powers, Peter Giorgi, Phil Cook and Eric Nam onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Suzanne Powers, Peter Giorgi, Phil Cook and Eric Nam onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Suzanne Powers onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Suzanne Powers, Peter Giorgi, Phil Cook and Eric Nam onstage during 'Brand Love Matches for Cultural Heat and Business Impact' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Xavi Torrent/Getty Images for Cannes Lions)

Han Kuo-yu, Taiwan's President of the Legislative Yuan presents his business card to Members of Congress during a reception hosted by the Taipei Economic and Cultural Representative Office in the United States, (TECRO), on Capitol Hill in Washington, Wednesday, June 24, 2026. (AP Photo/Cliff Owen)