Pedestrians walk past the entrance of a department store bearing a placard promoting French summer sales on the opening day in Paris on June 24, 2026. The summer sales kick off on June 24, 2026, amid scorching heat, "a godsend" for air-conditioned department stores where consumers take refuge, but a source of concern for downtown shops, which fear purchases will shift to ultra-fast-fashion online platforms. (Photo by Charlotte SIEMON / AFP via Getty Images)

A pedestrian walks past the entrance of a department store bearing a placard promoting French summer sales on the opening day in Paris on June 24, 2026. The summer sales kick off on June 24, 2026, amid scorching heat, "a godsend" for air-conditioned department stores where consumers take refuge, but a source of concern for downtown shops, which fear purchases will shift to ultra-fast-fashion online platforms. (Photo by Charlotte SIEMON / AFP via Getty Images)

A pedestrian walks past the entrance of a clothing store bearing a placard promoting French summer sales on the opening day in Paris on June 24, 2026. The summer sales kick off on June 24, 2026, amid scorching heat, "a godsend" for air-conditioned department stores where consumers take refuge, but a source of concern for downtown shops, which fear purchases will shift to ultra-fast-fashion online platforms. (Photo by Charlotte SIEMON / AFP via Getty Images)

Pedestrians walk past the entrance of a department store bearing a placard promoting French summer sales on the opening day in Paris on June 24, 2026. The summer sales kick off on June 24, 2026, amid scorching heat, "a godsend" for air-conditioned department stores where consumers take refuge, but a source of concern for downtown shops, which fear purchases will shift to ultra-fast-fashion online platforms. (Photo by Charlotte SIEMON / AFP via Getty Images)

CANNES, FRANCE - JUNE 24: Mike Minton speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: A guest, Adam Davidson and Mike Minton speak onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Adam Davidson and Mike Minton speak onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Mike Minton speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)