CANNES, FRANCE - JUNE 23: Tom Stein speaks onstage during Building Brand and Business Momentum through Pure B2B Creativity on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Tom Stein, Monique Elliott and Jennifer Chase speak onstage during 'Building Brand and Business Momentum through Pure B2B Creativity' on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Jennifer Chase speaks onstage during Building Brand and Business Momentum through Pure B2B Creativity on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Monique Elliott onstage during Building Brand and Business Momentum through Pure B2B Creativity on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Tom Stein, Monique Elliott and Jennifer Chase speak onstage during 'Building Brand and Business Momentum through Pure B2B Creativity' on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Tom Stein speaks onstage during Building Brand and Business Momentum through Pure B2B Creativity on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Tom Stein speaks onstage during Building Brand and Business Momentum through Pure B2B Creativity on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 23: Tom Stein, Monique Elliott and Jennifer Chase speak onstage during 'Building Brand and Business Momentum through Pure B2B Creativity' on Day 2 of Cannes Lions 2026 on June 23, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)