A red wall bearing the inscription "Great Stories Start Here" stands in front of the Messeturm on the Frankfurt trade fair grounds during the Frankfurt Book Fair in Frankfurt am Main, western Germany, on October 7, 2026. From October 7 to 11, 2026, publishing experts will meet up with partners from the technology and creative industries such as film and games at one of the world's leading venues for printed and digital content. (Photo by Hannes P. Albert / AFP via Getty Images)