A staff memeber shows farfalle pasta on the production line of the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

A staff member tests the level of roughness of a spaghetti strand during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

(From L-R) President of Barilla Group, Guido Barilla, Deputy Chairman of the Barilla Group, Paolo Barilla, and Deputy Chairman of the Barilla Group, Luca Barilla, as they attend the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

A Barilla staff member inserts spaghetti into a machine to check the "al dente" cooking quality at the research laboratory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

This photograph shows spaghetti pasta on the production line of the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla haedquater in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

President of Barilla Group, the world's largest pasta company, Guido Barilla, looks on during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

Deputy Chairman of the Barilla Group, Luca Barilla, attends the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

This photograph shows the Barilla headquarters, in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)