NAPA, CALIFORNIA - OCTOBER 27: Tim Ellis, CMO, NFL, attends The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: (L-R) Kory Marchisotto, President, E.L.F. Brands, Tim Ellis, CMO, NFL, and Gulen Bengi, Lead CMO, Mars & Global Chief Growth Officer, Mars Snacking, attend The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: (L-R) Kory Marchisotto, President, E.L.F. Brands, Tim Ellis, CMO, NFL, and Gulen Bengi, Lead CMO, Mars & Global Chief Growth Officer, Mars Snacking, attend The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: Tim Ellis, CMO, NFL, attends The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: (L-R) Gulen Bengi, Lead CMO, Mars & Global Chief Growth Officer, Mars Snacking, Tim Ellis, CMO, NFL, Kory Marchisotto, President, E.L.F. Brands, and Dr. Marcus Collins speak onstage during The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: (L-R) Gulen Bengi, Lead CMO, Mars & Global Chief Growth Officer, Mars Snacking, Tim Ellis, CMO, NFL, Kory Marchisotto, President, E.L.F. Brands, and Dr. Marcus Collins speak onstage during The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: (L-R) Gulen Bengi, Lead CMO, Mars & Global Chief Growth Officer, Mars Snacking, Tim Ellis, CMO, NFL, Kory Marchisotto, President, E.L.F. Brands, and Dr. Marcus Collins speak onstage during The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)

NAPA, CALIFORNIA - OCTOBER 27: (L-R) Gulen Bengi, Lead CMO, Mars & Global Chief Growth Officer, Mars Snacking, Tim Ellis, CMO, NFL, Kory Marchisotto, President, E.L.F. Brands, and Dr. Marcus Collins speak onstage during The Create or Destroy Sessions presented by Live Nation on October 27, 2026 in Napa, California. (Photo by Thos Robinson/Getty Images for Vox Media)