NEW YORK, NEW YORK - JUNE 02: (L-R) Sophia Greaves, Jack Liechtung and Olivia Greaves attend the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: Jack Liechtung (R) attends the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: Sophia Greaves and Olivia Greaves attend the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: Tom Borowski attends the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: (L-R) Sophia Greaves, Jack Liechtung and Olivia Greaves attend the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: Robert Zitzmann attends the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: Robert Zitzmann attends the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)

NEW YORK, NEW YORK - JUNE 02: (L-R) Tom Borowski, Mark Awad and Justin Shenkarow attend the 2026 Hashtag Sports Conference at Paley Center For Media on June 02, 2026 in New York City. (Photo by John Nacion/Getty Images for Hashtag Sports)