CANNES, FRANCE - JUNE 23: Wes Felix, Co-Founder & CEO, Saysh (L), and Allyson Felix, Co-Founder and President, Saysh, attend as the iHeartMedia and Deep Blue host "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Allyson Felix, Co-Founder and President, Saysh, attends as the iHeartMedia and Deep Blue host "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: General atmosphere as the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: General atmosphere as the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: General atmosphere as the iHeartMedia and Deep Blue host "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: General atmosphere as the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: General atmosphere as the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Wes Felix, Co-Founder & CEO, Saysh (L), attends as the iHeartMedia and Deep Blue host "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)